Mitch Ferris has been a Web developer, usability expert and SEO specialist for several years.

He is an experienced Web consultant and specializes in search engine optimization. Mitch enjoys helping his clients understand what it takes to be “relevant” in Google and be found by customers worldwide.

Mitch Ferris

He has rolled out Websites for remote users in Japan, Korea, Hong Kong, China Singapore and right here in California. Mitch knows the importance of clear, concise Web usability and enjoys helping users understand that there is no substitute for good, solid content.

He has worked for a variety of companies including APL, NOL, Riverbed, UC Berkeley and Columbia University Medical Center.

He has enjoyed working with UCLA Health System on the rollout of a content management system called SiteMaker (by MedSeek). This project involved moving and building content, code, scripts and imagery as part of a site-wide rollout. He has also written userguides and assisted with user training for this project.

Mitch is a search engine optimization (SEO) expert and helps his clients achieve high, organic rankings in all major search engines. Many of his clients have a search engine rank on the first or second page of Google for specific keyword phrases.

He develops feature graphics and maintains his own Web usability databases. He also enjoys developing MS Access databases for his clients to help keep them organized. He’s an excellent teacher and likes to empower his clients. He holds a BA and has received a certificate from Human Factors International for completing “The Science and Art of Effective Web and Application Design”.

Google Analytics Academy

Mitch has completed his certification in Digital Analytics Fundamentals from the Google Analytics Academy – a platform for Analytics education.
The three-week course provided a foundation to understand the core principles of digital analytics and to improve business performance through better digital measurement. Course highlights included:

• An overview of today’s digital measurement landscape
• Guidance on how to build an effective measurement plan
• Best practices for collecting actionable data
• Descriptions of key digital measurement concepts, terminology and analysis techniques
• Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance

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